Orbit | Uncle Mo Pickles Brand Questionnaire

You01

Who is filling this in.

Full name *

Email *

Your role at Uncle Mo

WhatsApp number

The Business02

Where Uncle Mo comes from and where it is going.

How did Uncle Mo start, and who is MoThe real story. It becomes the brand story.

What does Uncle Mo exist to do, beyond selling pickles

Where do you want the brand to be in three yearsShelves, cities, countries, products.

Three values every decision should follow

What makes Uncle Mo different from every other pickle on the shelf

Your hero products, and what is coming nextFlavours, sizes, new products in development.

The Audience03

Who buys, who should, and why.

Who buys Uncle Mo todayAge, area and lifestyle.

Who do you want buying it that does not yet

Why do people choose you, in their own wordsWhat customers actually say.

What stops someone from buying for the first time

Where do you sellPick all that apply.

Which of those matters most

The Market04

Where Uncle Mo stands against everyone else.

Your main competitors, local and importedWhat they do well, and where they fall short.

Where does Uncle Mo sit on price

Below the category Similar Above Well above

Brands you admire, in any category, and whyA name or link and one line on why.

Brands or looks we should never resemble

Personality05

How the brand behaves, sounds and makes people feel.

Describe Uncle Mo in three words

If Uncle Mo were a person, who would he beAge, job, humour, how he talks.

Playful or serious

PlayfulSerious

Calm or loud

CalmLoud

Traditional or modern

TraditionalModern

Which language leads

Arabic leads English leads Both equally

Which Arabic

Egyptian Modern Standard A mix

Words, jokes or topics the brand should never use

What should someone feel the first time they see the jar

The Identity06

What stays, what changes, and what the brand looks like.

What do you love about the current logo, and what would you change

How far should the revamp go

Refine what we have Evolve it Start fresh Not sure yet

Is there a character, mascot or symbol we must keep

Colours that feel like Uncle Mo, and colours to avoid

Should each flavour have its own colour

Yes No Not sure yet

The logo should come in

Arabic English Both

Packaging07

The jar is the brand's most important surface.

Jar sizes, lids and formats, now and plannedInclude any gift boxes or bundles.

What must the label carryIngredients, nutrition, barcode, registration numbers.

Who prints your labels, and what are their limitsSizes, colours and materials.

Is the name or logo registered

Where It Lives08

Every place the guidelines have to cover.

Photography, illustration or both

Photography Illustration Both

Imagery should feel like

A studio A home kitchen A shared table The street

Do you use shelf displays, fridges or stands in stores

Final Details09

The last things we need before the study starts.

Who gives final approval on the brand

Launches, events or deadlines we must meet

The one thing that must not change

Link to a folder with your files, if readyGoogle Drive, Dropbox or WeTransfer. Logos, labels, photos.

Anything else we should know

Uncle Mo
Pickles
Questionnaire

Thank
you.

Uncle MoPicklesQuestionnaire

Thankyou.

Uncle Mo
Pickles
Questionnaire

Thank
you.